The door of the wood industry - long lead times

An industry with annual output value of 60 billion yuan, more than 5,000 brands, very few annual output value of billions of dollars, no one brand market share of 1%, "long delivery time" is the current widespread weakness of the entire wooden door industry.

In the door and window dealership, you can always hear the wooden door dealer saying something similar to the customer: "If your home renovation starts at XX, be sure to order at least one month in advance."

One-month lead time, which is the time that the company can promise in the local or nearby city, is replaced by the brand of the remote area. The solid wood door delivery time is more than 70 days (although in the above table, many dealers do not have Fill in more than 70 days of supply data, but through our investigation unannounced visits, found that such manufacturers occupy a certain percentage, even including some companies in the industry have a certain reputation). The process from opening the door to the billing, manufacturing, production and transportation... is complicated and time consuming, especially for solid wood doors, which require many paint processes and take longer.

There are mainly the following reasons:

1. Because of the selection of materials for solid wood doors and solid wood composite doors, there are certain limitations in the production process, and there are different production cycles, but generally it will not be less than 25 days. Too short time will affect product quality.

2. The size of the door hole is not uniform, resulting in no uniform size of the wooden door. If the size is not uniform, it cannot be mass-produced, and only order-type production can be implemented. Therefore, many wooden door production enterprises do not have production plans. The production plan is out of touch with the procurement plan, and the semi-finished products are unreasonably equipped, causing backlogs, sometimes out of stocks, and not being delivered on time.

3. The reasons behind the production equipment. The current industry is more about small factories, small equipment, and even hand-workshops. The entire wooden door industry presents a mixed situation with mixed interests.

4. The three problems commonly encountered in the production and management of door companies: 1) The production is not complete, the control plan for the production plan is backward, and the site is chaotic; 2) The process convergence is disordered and the semi-manufactured products are handed over; 3) Systematic information processing capability is poor .

How to solve the development trend of delivery?

From the perspective of most of the sales brands of building materials stores in Guangdong Province, regional brands usually account for a large share, and dealers usually consider whether the location of production companies and the local logistics are convenient when they are agents. Although some well-known brands in the industry have opened stores in various places, it has to be said that regional brands have more advantages in cost and time. A brand of solid wood door agents in an area lamented that his agent’s brand supply period lasted for about 70 days. If you want to represent such a brand, you must have a good attitude, because the factory will not only supply you with a shop, which factory is same. Suddenly, this has become the game rules of the industry.

[Case]: A wooden door company in Shandong has realized that blind expansion of sales channels can only cause the brand to suffer greater losses in certain areas. Therefore, the company strictly controls the number of franchise every year. It does not seek much, but only refines itself, and in the production process. And on the logistics and distribution to grab the time, strive to guarantee the quality of the product will be sent to consumers. An aluminum gate plant in a certain place in Guangxi Province has also been a waste of time due to the inconvenience of the city's logistics, and it has been complained by many dealers that the factory was relocated to Foshan in the near future. Of course, there are still more companies that do not have a better solution to this fact.

[View 1]: Before the 60s and 70s of the last century, developed countries in Europe and the United States were also in the current state of the Chinese industry. Later, in Europe and the United States, in order to promote the door industry into industrial production, to ensure the quality and ensure the delivery date, began to vigorously promote the "standard door" - the core definition is: style streamlined, uniform dimensions. Nearly half a century's choice, there are only a few styles in Europe and the United States, among which are the familiar "six parties" and "new continent". Uniform dimensions are 2000×800 (700)×35mm. The use of standard doors has enabled European and American door industry to enter the era of industrial production. Finally, the problems of quality assurance, stock supply, and delivery time were solved.

[View 2]: It is also revealed from the above cases that in the door industry, especially the wooden door industry, the problems caused by the speeding expansion of corporate channels have revealed that companies have poorly thought about marketing planning. It is also enough to prove that, in the case of insufficient capacity, companies blindly expand their channels, but supply and service cannot keep up.

[View 3]: With the acceleration of the standardization process of residential construction in China, most buildings and door openings tend to be uniformly standardized, providing a suitable environment for standard doors. The future trend of the Chinese wooden door market will also be closer to the “standard door” and be in line with international standards. In order to improve quality and protect the interests of consumers, China's door industry has been brought into industrial production to reach the international level. "Wooden doors and windows" national standards, will also strongly promote the "standard door." Some corporate products, such as the iconic wooden doors, are also entering the market.

Improve delivery: Where are the methods?

Because manufacturers delay delivery, consumers can not receive the goods in time, dealers often become the most passive role. Consumers' inquiries, manufacturers' indifference, and dealers are attacked. A well-known national anti-theft door dealer in a city in western Guangdong has been facing headaches for a long period of time for the manufacturer's delivery. He recently decided to change brand agents in Guangdong Province. He said that although consumers are more reliant on the quality of the products of this well-known brand, but wait too long, consumers have to consider changing the brand, then he does not have many advantages to speak of the brand. At present, many companies are seizing the opportunity to “swim around” and build a stronger sales network. More orders, production speed, delivery period can not keep up, which also makes many companies aware of the seriousness of the problem. As a result, expanding factories, adding equipment, and recruiting talent have become businesses.

The next step is to follow up the work. So, how to improve the delivery delay?

[View 1]: Before the 60-70s of the last century, developed countries in Europe and the United States were also in the current situation of China's door industry. Later, in Europe and the United States, in order to promote the door industry into industrial production, to ensure the quality and ensure the delivery date, began to vigorously promote the "standard door" - the core definition is: style streamlined, uniform dimensions. Nearly half a century's choice, there are only a few styles in Europe and the United States, among which are the familiar "six parties" and "new continent". Uniform dimensions are 2000×800 (700)×35mm. The use of standard doors has enabled European and American door industry to enter the era of industrial production. Finally, the problems of quality assurance, stock supply, and delivery date can be solved.

[View 2]: It is also revealed from the above cases that in the door industry, especially the wooden door industry, the problems caused by the speeding expansion of corporate channels have revealed that companies have poorly thought about marketing planning. It is also enough to prove that, in the case of insufficient capacity, companies blindly expand their channels, but supply and service cannot keep up.

[View 3]: With the acceleration of the standardization process of residential construction in China, most buildings and door openings tend to be uniformly standardized, providing a suitable environment for standard doors. The future trend of the Chinese wooden door market will also be closer to the “standard door” and be in line with international standards. In order to improve quality and protect the interests of consumers, China's door industry has been brought into industrial production to reach the international level. "Wooden doors and windows" national standards, will also strongly promote the "standard door." Some corporate products, such as the iconic wooden doors, are also entering the market.

Improve delivery: Where are the methods?

Because manufacturers delay delivery, consumers can not receive the goods in time, dealers often become the most passive role. Consumers' inquiries, manufacturers' indifference, and dealers are attacked. A well-known national anti-theft door dealer in a city in western Guangdong has been facing headaches for a long period of time for the manufacturer's delivery. He recently decided to change brand agents in Guangdong Province. He said that although consumers are more reliant on the quality of the products of this well-known brand, but wait too long, consumers have to consider changing the brand, then he does not have many advantages to speak of the brand. At present, many companies are seizing the opportunity to “swim around” and build a stronger sales network. More orders, production speed, delivery period can not keep up, which also makes many companies aware of the seriousness of the problem. As a result, expanding factories, adding equipment, and recruiting talent have become businesses.

The next step is to follow up the work. So, how to improve the delivery delay?

One: Improve the production process of wooden doors. For some factories that have accumulated through the original process, the production process needs further improvement and improvement. For example, from the middle-end product to the high-end, or even the top-level product, the upgrading of the process requires intensive exploration and investment.

Second: Reduce the proportion of non-standard orders. Some companies have proposed a "commonality" and "personality" ratio of the coordination, the "commonality" of the product structure components, the formation of large-scale production, individuality, "extra", but how to configure is the key.

The third: choose the right UV paint, improve the paint production process. In order to shorten the production cycle of the paint process, many chemical companies and wooden door manufacturers have made a lot of efforts and attempts in the development and application of UV paint coatings, and have also achieved certain results, but the wooden door multi-shaped parts, complex shape, roller coating Operation is difficult to meet production requirements.

No.4: Effective supporting equipment improves efficiency. "If a worker wants to do good, he must first sharpen his tools." For wooden door products, good equipment is an important condition for producing good products and products. Because the UV spray paint can be instantly cured, the use of reasonable oiling equipment, three-dimensional sanding machine, three-dimensional ultraviolet light curing machine, can achieve mechanical water production, which can greatly increase the production efficiency of wooden doors, save space, shorten the cycle. According to industry insiders, for those who already have spraying equipment, only one UV curing machine with leveling function is needed, and the investment is about 5-8 million yuan. The production cycle of paint painting can be greatly shortened, the efficiency can be improved, and the cost can also be reduced. Enterprises can focus on their consideration.

In short, there are four ways for reference: 1) companies need to improve the level of mechanization; 2) establish an efficient order emergency mechanism; 3) spare no effort to strengthen the level of production management and control; 4) use information technology to improve the management level of wooden doors in the production There is a constant need for breakthroughs in management.