Oil prices "break 8" hit the auto market

Recently, the refined oil price was adjusted for the second time in 2012. The prices of gasoline and diesel were increased by 600 yuan per ton. The price increase rate reached the highest point since July 2009, and the retail price of gasoline and diesel oil was also pushed to the highest level in history. After this price increase, the retail price of gasoline No. 93 and No. 97 has exceeded 8 yuan per liter. The price of gasoline per unit of China No. 93 No. 93 in Guangzhou has reached 8.37 yuan per liter, and the gasoline of No. IV 97 has reached 9.07 yuan in one fell swoop.

Heavy car sales It is understood that the price adjustment rate of 600 yuan per ton is the second largest increase since the introduction of the Chinese refined oil price adjustment mechanism in May 2008. The biggest increase in history came from June 20, 2008, when domestic gasoline and diesel prices rose by 1,000 yuan per ton. In line with this increase, on June 30, 2009, domestic gasoline and diesel prices rose by 600 yuan per ton.

Dong Yang, executive vice president of the China Association of Automobile Manufacturers, pointed out that frequent increases in oil prices will certainly affect new car sales, especially for some middle-income consumers. "If the oil price rises to 10 yuan per liter, it will become the main factor restricting the development of the automobile industry." Dong Yang said.

Cui Dongshu, deputy secretary-general of the National Passenger Vehicle Market Information Association, believes that the current economic operating pressure, poor exports, consumption is the driving force, and the psychological effect of rising oil prices will inevitably bring negative impact on the growth of the auto market. “From the price rise of 300 yuan on February 8th to a price increase of 600 yuan so far, the increase of 900 yuan is really putting pressure on average consumers. The auto market, which has recovered relatively in recent days, is facing the test of consumer confidence. The low-priced models are facing more severe consumer confidence tightening pressure."

The reporter learned from the China Association of Automobile Manufacturers that the self-owned brand whose sales share had fallen last year was still sluggish in the first quarter of this year. In January-February this year, the sales of self-owned brand passenger cars reached 1,104,200, a year-on-year decrease of 11.5%, a decrease of more than 7.2% over the total number of passenger vehicles, accounting for 42.7% of the total sales of passenger cars, and the occupancy rate decreased by 3.5% year-on-year.

Or stimulate the sale of new energy vehicles For the automotive industry, the only benefit from the “broken 8” oil price may be the promotion of the new energy vehicle market. Jin Yibo, assistant general manager of Chery Automobile Co., said that the “broken 8” price of oil will certainly prompt more consumers to pay attention to new energy vehicles. “Now more consumers will think about whether they should consider buying a hybrid car or Electric cars. If the price of oil is relatively low, consumers do not want to think."

"Lexus as a luxury car brand, in the new energy field also has multiple levels of models, the price concentration in 90 to 2 million yuan, last year's new listing of CT200h as a fuel consumption of only 4.6L compact, entry-level new energy luxury cars, have A wider range of potential customer groups, so the attention within the exhibition hall has been 'warming up'. "The deputy chief of the Lexus Fengyuan 4S store, Huang Jingtao, told the media.

Compared with high oil prices, the country's favorable policies for the development of new energy vehicles are frequently introduced. On February 24, the Ministry of Industry and Information Technology released the “2012 Catalogue of Selected Vehicles for Official Vehicles of Party and Government Organizations (Consultation Draft)”, among which five electric vehicles were selected for the official model catalog; the Ministry of Science and Technology recently issued the “Development of Electric Vehicle Technology”. The 25th “Special Plan” clarifies the development direction of the "pure electric drive" of China's new energy automotive technology during the "12th Five-Year Plan" period.

At the same time, the Ministry of Finance has also recently issued the “Implementation Rules for the Reduction of Vehicle Taxes for Energy-Saving or New Energy Vehicles and Ships” to encourage the development of the electric vehicle industry.

Although new energy vehicles are affected by imperfect infrastructure and high costs, it is still difficult to approach consumers. However, people in the industry stated that new energy vehicles are the development direction of the global automobile, and the increase in oil prices is a stimulus to some extent.

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