2011 new waterproof material prospects
The property market and the building materials market For the home improvement industry, especially in the first-tier cities, the home improvement industry is facing the dilemma of rising raw material prices and falling sales after encountering a chain reaction in the real estate market. From steel bar to stone, from masonry to cement, every real estate building can't be separated from building materials. When the property market is in trouble, the building materials industry will inevitably be in trouble.
This time in the face of "restricted purchase" and a series of real estate New Deal, Guo Sheng, vice president of the floor, believes that the real estate New Deal may allow Chinese building materials companies to return to rational choice. The introduction of the New Deal will increase the proportion of people who have a real demand for home purchases in the entire real estate market, and the decline in large-area idle housing will promote construction companies to return to rationality. He believes that the real concern is the real volume of real estate transactions. Most speculative homebuyers will not be renovated. This is not a positive impact on the development of the building materials industry.
Jiang Shaojie, general manager of Midland's third-tier property market, said that the effect of the New Deal in the property market was obvious. The general implementation of the purchase restriction in first-tier cities led to the declining transaction in the local market and forced some of the capital to accelerate investment in second-tier cities. The consumption level of some high-end consumers has not been reduced due to real estate policies. In order to achieve a satisfactory decoration effect, high-end home improvement materials will still be their first choice. As the majority of mid-tier consumer groups in second- and third-tier cities, their housing turnover is expected to increase, which makes the home improvement market prospects continue to be optimistic.
However, there are also industry insiders that the real estate industry is a barometer of the market economy, the volume of housing directly affects the decorative materials industry, the future direction of the home market also has many uncertainties. The introduction of a series of property market regulation policies by the government has aggravated the wait-and-see atmosphere of consumers in the property market, and has directly affected the downstream industries. Now, all major shopping malls are making big fuss about promotional activities, and consumers usually purchase goods when they purchase household items. Compared with the three companies, it is not affected by the various marketing activities of businesses.
New building materials for environmental protection to expand into new space It is reported that the trend of the property market in the first and second tier cities has been markedly different. The transactions in the first-tier cities have been significantly decreased, and transactions in second-tier cities have risen sharply. It is generally believed by the industry that this is mainly the result of restricted purchase orders. According to the manager of Building Materials Plant of Jiancaoping District of Taiyuan City, â€œAccording to the current situation of the property market, we hope that the policies introduced by the country will be more stable and do not always fight the price war. Although the New Deal has not affected our business volume, the company It should also be constantly innovating to respond to the introduction of various policies."
The competition for home building materials is still fierce. In the face of the rising price of building materials, Nippon Paint business personnel said: â€œThe price increase is caused by many reasons, including various costs such as raw materials and labor, which are now increasing. Reforming technology and improving production efficiency will reduce production costs and ensure the relative stability of prices."
With the development of the society and the improvement of the industrial level, coatings have become products that cannot be separated from all walks of life. However, in the face of intense competition in the paint market, how does the paint industry seize the market? In order to further stabilize the real estate market, the state cracked down on high prices and caused some building materials companies to disrupt the pace of development. However, compared with the decline in the performance of other building materials, the liquid wallpaper coating and building materials market maintained a rapid growth trend.
It is understood that in a wide variety of paint market, as long as the product is positioned as "environmental protection," "net flavor," "clear taste," and other concepts, the product will surely double in value, so companies begin to seek innovative products. Liquid wallpaper sales staff said that people are increasingly demanding living environment, and many consumers will choose wallpapers based on the fitting effect and whether the body is harmful. In addition, many young people now have the demand for home purchases. The paint has failed to meet the aesthetic standards of these young friends. They need some stylish decoration instead of simple color changes, and the liquid wallpaper coating just meets the requirements of the consumers. At present, its sales are well maintained.
For the future development trend of the home building materials industry, industry insiders believe that the property market regulation and control policy will be conducive to long-term and healthy development of the industry. At present, the overall market share of the decoration market is still very large. Consumers' rigid demand for homes will not be reduced due to the new policies on real estate. At the same time, companies need to use their internal strength to increase their influence in the market and seize the market.
The development prospects of the building materials industry are unpredictable. Enterprises should start from the perspective of consumers. Only by introducing innovative products with excellent quality can they occupy a place in the industry competition.
In 2010, 10 kinds of new waterproof materials were closely linked to the human view of the waterproof industry. China's new waterproof material industry has gone through more than 20 years of development and has achieved gratifying results. Under the new economic situation, how should China's waterproof material industry go? What new type of waterproof material should be developed? According to the current development trend of waterproof materials at home and abroad, the author combined with his own work experience for many years to make recommendations for the reference of the national waterproof industry colleagues.
Consolidate the use of general-purpose waterproof agent, promote M1500 water-based penetration waterproof agent and permanent condensate (DPS), promote the application of silicone waterproofing agent and fatty acid waterproof agent. Restrict the use of water repellents with high chloride ion content and prohibit the use of powdered water repellents with excessive alkali content.
Consolidate the application of PVC and EPDM waterproof membranes, promote the formation of a polyethylene polypropylene (polypropylene) waterproof membrane and polymer cement bonding system, accelerate the research and development of wet-laid self-adhesive polymer waterproofing membrane Limit the use of chlorinated polyethylene waterproofing membranes and eliminate reclaimed rubber waterproofing membranes.
Consolidate the application of polyurethane waterproof coating, polymer cement waterproof coating, cement-based waterproof coating, cement-based penetration crystalline waterproof material and silicone waterproof coating, development and application of sprayed polyurea polyurethane waterproof coating, research and application of high solid content water-based asphalt-based waterproof coating , To promote the application of road and bridge waterproof coating and other special purpose waterproof coating. It is forbidden to use contaminated coal tar waterproof coatings.
Consolidate the application of SBS, APP modified bituminous waterproof membranes and self-adhesive rubber bitumen membranes, develop wet-laid self-adhesive modified bitumen membranes, promote green roof practices, apply root-resistance membranes, and actively apply glass fiber tires Asphalt shingles, limited use of composite tire bitumen waterproofing membranes and paper tar mats, the use of coal tar sands surface waterproofing membranes is prohibited.
Consolidate the use of acrylate sealing materials (mid-range), and strongly promote the use of high-grade sealing materials such as poly*, silicone, and polyurethane, and actively research and apply special primers for sealing materials to improve the adhesion, water resistance and durability of sealing materials. It is forbidden to use plastic grease, PVC cement and other sealing materials.
Actively apply polymer cement waterproof mortar, promote polypropylene fiber (PP) and nylon fiber and wood fiber anti-crack waterproof mortar, and study the application of zeolite-like siliceous waterproofing agent. Vigorously promote the use of commercial mortar (waterproofing, heat preservation, antisepsis, cementation, filling and self-distribution of special mortar).
Ground-based reinforcement uses cement-based grouting material, and structural reinforcement uses cement-based epoxy grouting material, especially low-viscosity moisture-curing epoxy grouting material. Waterproof plugging uses ultra-early self-leveling grouting cement and polyurethane and acrylate grouting materials. A composite grouting process is recommended for different engineering conditions. It is forbidden to use toxic and contaminated grouting materials such as propidium chloride.
Consolidate the use of extruded, molded polystyrene board and mortar external insulation system, and actively promote the use of spray polyurethane hard foam body waterproof insulation material, the appropriate development of the application of plastic powder polystyrene insulation mortar system. Limit the use of heat-absorbing materials such as expanded vermiculite and expanded perlite. Do not use loose material insulation.
The active application of natural waterproof material - sodium bentonite waterproof material, specific varieties of bentonite water swelling seal, bentonite waterproof board and bentonite waterproof blanket and bentonite powder waterproof material.
Select the application of metal waterproofing membranes, research and application of heritage protection and other special waterproof coatings.